CWG Exclusive Copy Partner for LCBO’s New Whisky Rocks Magazine
On October 22, the Liquor Control Board of Ontario (LCBO) will distribute a forty-page magazine called Whisky Rocks across Ontario in The Globe and Mail, National Post, and Toronto Star as part of a larger campaign. Kicking off an innovative new partnership, the LCBO hired CWG writers exclusively to provide content, including profiles of new products, cocktail recipes, and food pairings, as well as interviews with Canadian rock star Ian Thornley and Dragon’s Den judge Kevin O’Leary. The LCBO is currently working with the CWG on another magazine for spring 2012.
The writers who contributed to Whisky Rocks, which was handsomely designed by Parcel Design, are: Jason Anderson, Leslie Anthony, Shaugnessy Bishop-Stall, Andrew Braithwaite, Andrew Clark, David Eddie, Don Genova, Robert Hercz, Denis Seguin, Jay Somerset, and Olivia Stren. Whisky Rocks was edited by CWG’s founder, Derek Finkle.
