Andrew Clark Takes Handoff from LCBO with Beer Promo for Super Bowl
The big game is only a few days away, and the Liquor Control Board of Ontario (LCBO) decided to get football fans across the province geared up with five chili recipes, each with its own line-up of frosty ales and lagers, in a pregame 16-page insert received by thousands on Thursday, February 2. When it came to writing copy that combined football lingo and manly delicacies, Andrew Clark was the perfect designated receiver. Just one problem: he’s a San Francisco 49ers fan.
