CWG Author Profiled in EnRoute Magazine

Hamish McKenzie in EnRouteHamish McKenzie, CWG author and founder of McKenzie Pitch Partners, is featured in the most recent issue of EnRoute Magazine. In the article, McKenzie describes his three-step approach to pitching. This business-winning system is also detailed in his recent book, Pitch: What You’re Not Doing Makes All the Difference.

McKenzie’s pitching system involves three important steps to winning business: strategy, story and presentation. It was this system that led an American Express sales team to improve its win rate from one out of every four opportunities to nearly eight of every 10. “To sell what you do,” [McKenzie] says, “customers need to know what’s in it for them.”

To find out McKenzie’s most memorable detour, his travel advice, and the person he would most like to sit next to on a flight, you can read the full article in the October issue of EnRoute Magazine. Hamish McKenzie’s Pitch is available for purchase on Kobo and iTunes. A print version for business teams can also be purchased through the McKenzie Pitch Partners website.

 

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