Ingrid Sapona

Location:

Toronto, ON

Styles:

Advertorials, Blogging, Brochures, Case studies, Columns, Copywriting: Direct, Copywriting: Print, Corporate Communications, Essays, Features, Ghostwriting, Humour, Instructional/Technical, Newsletters, Personal Journalism, Profiles, Proposals, Reports/Whitepapers, Sales Collateral, Scriptwriting, Service: Personal Finance & Business, Speechwriting, Web

Subjects:

Adventure, Arts, Automotive, Business, Culture & community, Energy, Finance, Food, Government, Home decor & renovation, Insurance, Law & crime, Manufacturing, Natural Resources, Non-profit, Recreation & leisure, Travel & tourism, Women

Bio:

Ingrid’s been making complex business information clear since 1997. She has a journalism degree from Northwestern University and a law degree from Case Western Reserve University and belongs to the New York and Ontario bars. It was while practicing law that she realized she has a special talent for making complicated, technical information understandable.

Ingrid works with professionals and business leaders, creating communications that satisfy strategic business and regulatory requirements. Using plain language principles, she measures success by whether people understand the issue or idea the first time the read it because if they do, they’re more likely to act on it.

She writes a regular column called “Writer’s Edge” that appears in The Business Valuator, a quarterly publication of the CICBV.